Business

5 Fundamental Rules For A Marketing Manager To Follow

The role of a marketing manager is not an easy one. There is a wide array of responsibilities across all different areas of the business. People can become quite short-sighted in thinking that marketing is one-dimensional. It is simply generating new leads or communicating with customers.

But the intricacies of marketing run deeper than what can be seen on the surface. Marketing is such a technical aspect. If you get it right you are going to find growth far more comfortable and a  successful journey to bigger things.

But poor or naive marketing can land you in real trouble, especially if you are complacent with your current situation. Marketing moves fast, especially in this digital era. New platforms, new tools, new data, website visitor tracking, review platforms, social media alone.

It is an endless job and you are juggling campaigns across email, search engines and paid advertising which all need to justify their time allocation and expenditure

If you’re a marketing manager or aspiring to do so, you must follow these rules to maintain organisation and a focussed pathway to delivering tangible results.

1. Building Trust at Initial Stages

It is the first step to enter into any business market where you desire to boost your sales. None is going to trust any new entry easily so you have to make a lot of efforts for gaining this trust. For that, you have to present the most beneficial points and the genuine side of your business to your audience which can be relatable as well. It is because initially it is not important to provide detailed knowledge about all your business and instead people would just like to know if you are trustworthy enough to talk more about business.

2. Stick to the Rule of “Customer is Always Right”

It is a very basic thing that marketing managers should follow and never make their customers feel that they are saying anything wrong. This is the best way of making your customers happy as they are the ones who will spread the news about your business in the market and maybe become very loyal to you as well. Though it is very difficult to follow this strategy but it is important so no matter if your customer is wrong, just mold the situation in a right manner which can convince customers to choose your desired answers.

3. Compete in Market with Your Specific Skills

No doubt every business has something specific which is not present in others’. Learn to cash those specific skills by presenting them in a most attractive way which can catch most of the interest of your audience. Also, learn about the best interest of your audience and make sure to make relevant presentations for them. When they feel that you are offering something that is best suited to their interest then obviously none can stop your sales to boost up in a very short period of time.

4. Use Social Media Carefully

It is very important for marketing managers to use social media platforms very carefully. You need to use a thinking process thoroughly before putting up any post about your product and then of course multiple reviews of those posts is equally important. Also, make sure your content is not easily shared outside your links or you may train your staff about not letting this thing happen in any case. As there is no chance of error in using social media because of screenshotting options so make sure everything is perfectly written and posted on the first shot.

5. Connect with Your Audience

It means to understand the needs of your customers instead of just selling your product without considering any of their concern. Learn about their needs, concerns and challenges and come up with a solution that is good for both of you. Make sure audience engagement is one of the very important factors for marketers so their engagement in your products or services is your responsibility. Do marketing in a way that your audience feels connected to your brand which fulfills all their needs and satisfy their desires as well.

The best Answers for the Business Management

Keeping the accounts and making the budget is not enough. The company management needs data and information that the financial statements and general accounting cannot provide on their own.

In fact during the management we will find ourselves asking questions like these:

  • how much does it cost to produce the product?
  • does the maintenance department work well or could it do better?
  • How much can I hope to earn next year?
  • What is Business Management?

To find an answer to these questions we will have to make use of a whole series of tools and management techniques which are collectively referred to as management control.

What is management control

It is a directional process which presupposes:

  • the formulation of objectives – expressed in quantitative terms – and of action programs, valid in the short term and consistent with the strategic lines, i.e. with the company’s basic decisions (to whom, what, how)
  • periodic measurement of results actually achieved and comparison with the set objectives
  • Analysis of deviations from forecasts, identification of their causes and the adoption of appropriate corrective actions.

The introduction of a management control process requires a considerable rationalization effort at the organizational level, offset however by the advantages obtainable. It represents an irreplaceable driving tool, as:

  • allows the coordination of the various corporate bodies,
  • Provides the economic and financial parameters with which to compare the results obtained.

Management control, to be effective, requires adequate accounting tools.

The accounting tools of management control

These tools are multiple but, in summary, they can be traced back to the following:

  • general accounting and financial statements
  • analytical accounting
  • budget and standard costs

The general accounting provides the necessary information on the management operations that are held with the market. The accounting records are summarized in the financial statements, which is the document that illustrates the overall result of the management (profit or loss for the year) and the assets available to the company.Analytical accounting does not study the company as a whole, but highlights the costs and revenues of each of its individual “parts” or “responsibility centers”.

The analytical accounting concerns the “internal” management operations, it serves to know the costs of the different products, of the individual departments and to know if the use of the acquired productive factors is correct or gives rise to waste.

The budget is a short-term budget. Its construction requires the knowledge of preventive or “standard” costs, through which to establish how much the production process should cost in certain operating conditions. The budget has a dual function: it serves to guide future actions and, in the final analysis, to check if everything went as planned.

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