Archive for May 2019

5 Fundamental Rules For A Marketing Manager To Follow

The role of a marketing manager is not an easy one. There is a wide array of responsibilities across all different areas of the business. People can become quite short-sighted in thinking that marketing is one-dimensional. It is simply generating new leads or communicating with customers.

But the intricacies of marketing run deeper than what can be seen on the surface. Marketing is such a technical aspect. If you get it right you are going to find growth far more comfortable and a  successful journey to bigger things.

But poor or naive marketing can land you in real trouble, especially if you are complacent with your current situation. Marketing moves fast, especially in this digital era. New platforms, new tools, new data, website visitor tracking, review platforms, social media alone.

It is an endless job and you are juggling campaigns across email, search engines and paid advertising which all need to justify their time allocation and expenditure

If you’re a marketing manager or aspiring to do so, you must follow these rules to maintain organisation and a focussed pathway to delivering tangible results.

1. Building Trust at Initial Stages

It is the first step to enter into any business market where you desire to boost your sales. None is going to trust any new entry easily so you have to make a lot of efforts for gaining this trust. For that, you have to present the most beneficial points and the genuine side of your business to your audience which can be relatable as well. It is because initially it is not important to provide detailed knowledge about all your business and instead people would just like to know if you are trustworthy enough to talk more about business.

2. Stick to the Rule of “Customer is Always Right”

It is a very basic thing that marketing managers should follow and never make their customers feel that they are saying anything wrong. This is the best way of making your customers happy as they are the ones who will spread the news about your business in the market and maybe become very loyal to you as well. Though it is very difficult to follow this strategy but it is important so no matter if your customer is wrong, just mold the situation in a right manner which can convince customers to choose your desired answers.

3. Compete in Market with Your Specific Skills

No doubt every business has something specific which is not present in others’. Learn to cash those specific skills by presenting them in a most attractive way which can catch most of the interest of your audience. Also, learn about the best interest of your audience and make sure to make relevant presentations for them. When they feel that you are offering something that is best suited to their interest then obviously none can stop your sales to boost up in a very short period of time.

4. Use Social Media Carefully

It is very important for marketing managers to use social media platforms very carefully. You need to use a thinking process thoroughly before putting up any post about your product and then of course multiple reviews of those posts is equally important. Also, make sure your content is not easily shared outside your links or you may train your staff about not letting this thing happen in any case. As there is no chance of error in using social media because of screenshotting options so make sure everything is perfectly written and posted on the first shot.

5. Connect with Your Audience

It means to understand the needs of your customers instead of just selling your product without considering any of their concern. Learn about their needs, concerns and challenges and come up with a solution that is good for both of you. Make sure audience engagement is one of the very important factors for marketers so their engagement in your products or services is your responsibility. Do marketing in a way that your audience feels connected to your brand which fulfills all their needs and satisfy their desires as well.